/* BackLine Innovations — shared stylesheet
   No frameworks, no JS dependency. Kept small on purpose: this domain is brand
   new and page speed is the only ranking factor fully under our control. */

:root{
  --ink:#0e151d;
  --ink-soft:#43505f;
  --navy:#13315c;
  --navy-deep:#0b1f3b;
  --accent:#c25e1f;
  --accent-soft:#fdf3ec;
  --paper:#ffffff;
  --mist:#f5f7f9;
  --line:#e1e6ec;
  --maxw:1120px;
  --measure:68ch;
}

*,*::before,*::after{box-sizing:border-box}

html{-webkit-text-size-adjust:100%}

body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  font-size:1.0625rem;
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
}

img{max-width:100%;height:auto;display:block}

a{color:var(--navy);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:2px}
a:hover{color:var(--accent)}

h1,h2,h3,h4{line-height:1.15;letter-spacing:-0.02em;margin:0 0 .6em;font-weight:700;color:var(--ink)}
h1{font-size:clamp(2.1rem,5vw,3.4rem)}
h2{font-size:clamp(1.6rem,3.4vw,2.35rem)}
h3{font-size:1.2rem;letter-spacing:-0.01em}
p{margin:0 0 1.1em;max-width:var(--measure)}
ul,ol{max-width:var(--measure)}

.wrap{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 6vw}
@media(min-width:900px){.wrap{padding:0 40px}}

.eyebrow{
  font-family:"IBM Plex Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  font-size:.75rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--accent);margin:0 0 1rem;font-weight:500;
}
.eyebrow--muted{color:var(--ink-soft)}

/* ---------- header ---------- */
.site-head{border-bottom:1px solid var(--line);background:var(--paper)}
.site-head__inner{display:flex;align-items:center;justify-content:space-between;gap:1.5rem;min-height:74px}
.brand{display:flex;align-items:center;gap:.6rem;font-weight:700;letter-spacing:-0.02em;font-size:1.075rem;text-decoration:none;color:var(--ink)}
.brand:hover{color:var(--ink)}
.brand__mark{width:26px;height:26px;flex:0 0 26px}
.nav{display:flex;align-items:center;gap:1.6rem}
.nav a{font-size:.95rem;text-decoration:none;color:var(--ink-soft);font-weight:500}
.nav a:hover,.nav a[aria-current="page"]{color:var(--ink)}
.nav__cta{
  background:var(--navy);color:#fff !important;border-radius:6px;
  padding:.62rem 1.05rem;font-weight:600;white-space:nowrap;
}
.nav__cta:hover{background:var(--accent);color:#fff !important}
@media(max-width:820px){
  .site-head__inner{flex-wrap:wrap;padding-top:1rem;padding-bottom:1rem;min-height:0}
  .nav{gap:1.1rem;flex-wrap:wrap;font-size:.9rem}
  .nav a:not(.nav__cta){display:none}
}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.6rem;
  font-weight:650;font-size:1.0625rem;line-height:1.2;text-decoration:none;
  padding:1rem 1.6rem;border-radius:7px;border:1.5px solid transparent;cursor:pointer;
  font-family:inherit;
}
.btn--primary{background:var(--accent);color:#fff;box-shadow:0 1px 2px rgba(14,21,29,.18)}
.btn--primary:hover{background:#a84f16;color:#fff}
.btn--ghost{background:transparent;color:var(--navy);border-color:#c3cdd9}
.btn--ghost:hover{border-color:var(--navy);color:var(--navy)}
.btn--onDark{background:#fff;color:var(--navy-deep)}
.btn--onDark:hover{background:var(--accent-soft);color:var(--navy-deep)}
.btn--lg{font-size:1.15rem;padding:1.15rem 2rem}
.btn--block{width:100%}
.btn__num{font-family:"IBM Plex Mono",monospace;font-weight:600}

.cta-row{display:flex;flex-wrap:wrap;gap:.9rem 1.1rem;align-items:center;margin:1.8rem 0 0}
.cta-note{font-size:.9rem;color:var(--ink-soft);margin:1rem 0 0}

/* ---------- sections ---------- */
section{padding:clamp(3.5rem,7vw,6rem) 0}
.sec--mist{background:var(--mist);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.sec--navy{background:var(--navy-deep);color:#dfe6ef}
.sec--navy h2,.sec--navy h3{color:#fff}
.sec--navy p{color:#c3cfdd}
.sec--tight{padding-top:clamp(2.5rem,4vw,3.5rem)}
.sec-head{max-width:640px;margin-bottom:2.6rem}
.sec-head p{color:var(--ink-soft);font-size:1.1rem}
.sec--navy .sec-head p{color:#a9bbd0}

/* ---------- hero ---------- */
.hero{padding:clamp(3.2rem,6vw,5.5rem) 0 clamp(3rem,5vw,4.5rem)}
.hero__grid{display:grid;gap:3rem}
@media(min-width:960px){.hero__grid{grid-template-columns:1.15fr .85fr;gap:4.5rem;align-items:start}}
.hero h1{margin-bottom:1.1rem}
.hero__lede{font-size:1.2rem;color:var(--ink-soft);max-width:56ch}
.hero__lede strong{color:var(--ink)}

.callcard{border:1px solid var(--line);border-radius:12px;padding:1.7rem;background:var(--paper);box-shadow:0 14px 34px -22px rgba(11,31,59,.4)}
.callcard__label{font-family:"IBM Plex Mono",monospace;font-size:.72rem;letter-spacing:.13em;text-transform:uppercase;color:var(--ink-soft);margin:0 0 .5rem}
.callcard__num{font-size:clamp(1.6rem,3.4vw,2rem);font-weight:700;letter-spacing:-0.02em;text-decoration:none;color:var(--ink);display:inline-block;margin-bottom:.4rem}
.callcard__num:hover{color:var(--accent)}
.callcard ul{list-style:none;padding:0;margin:1.2rem 0 0;font-size:.95rem;color:var(--ink-soft)}
.callcard li{padding:.45rem 0 .45rem 1.5rem;position:relative;border-top:1px solid var(--line)}
.callcard li::before{content:"";position:absolute;left:0;top:1.05rem;width:7px;height:7px;border-radius:50%;background:var(--accent)}

/* ---------- credibility strip ---------- */
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--mist);padding:1.5rem 0}
.strip__inner{display:flex;flex-wrap:wrap;gap:.6rem 2.4rem;font-size:.92rem;color:var(--ink-soft)}
.strip__item{display:flex;align-items:center;gap:.55rem}
.strip__item svg{flex:0 0 16px;color:var(--accent)}

/* ---------- grids ---------- */
.grid{display:grid;gap:1.6rem}
.grid--2{grid-template-columns:1fr}
.grid--3{grid-template-columns:1fr}
@media(min-width:760px){.grid--2{grid-template-columns:1fr 1fr;gap:2.4rem}.grid--3{grid-template-columns:repeat(3,1fr)}}

.card{background:var(--paper);border:1px solid var(--line);border-radius:10px;padding:1.6rem}
.card p:last-child{margin-bottom:0}
.card p{font-size:.98rem;color:var(--ink-soft)}

/* numbered steps */
.steps{counter-reset:step;list-style:none;padding:0;margin:0;display:grid;gap:2.2rem;max-width:none}
@media(min-width:860px){.steps{grid-template-columns:repeat(3,1fr);gap:2.6rem}}
.steps li{counter-increment:step;position:relative;padding-top:2.9rem;border-top:2px solid var(--ink)}
.steps li::before{
  content:counter(step,decimal-leading-zero);
  position:absolute;top:.9rem;left:0;
  font-family:"IBM Plex Mono",monospace;font-size:.8rem;letter-spacing:.1em;color:var(--accent);font-weight:600;
}
.steps h3{margin-bottom:.45rem}
.steps p{font-size:.98rem;color:var(--ink-soft);margin-bottom:0}
.sec--navy .steps li{border-top-color:#31527f}
.sec--navy .steps p{color:#b3c3d5}

/* pain list */
.pains{list-style:none;padding:0;margin:0;display:grid;gap:.1rem;max-width:none}
@media(min-width:700px){.pains{grid-template-columns:1fr 1fr;column-gap:2.6rem}}
.pains li{padding:.75rem 0 .75rem 1.9rem;border-bottom:1px solid var(--line);position:relative;font-size:1rem;color:var(--ink-soft)}
.pains li::before{content:"—";position:absolute;left:0;color:var(--accent);font-weight:600}

/* ---------- pricing ---------- */
.tiers{display:grid;gap:1.6rem;align-items:start}
@media(min-width:920px){.tiers{grid-template-columns:repeat(3,1fr);gap:1.4rem}}
.tier{border:1px solid var(--line);border-radius:12px;padding:1.9rem;background:var(--paper);display:flex;flex-direction:column;height:100%}
.tier--feature{border:2px solid var(--navy);box-shadow:0 18px 40px -26px rgba(11,31,59,.5);position:relative}
.tier__flag{position:absolute;top:-.75rem;left:1.9rem;background:var(--navy);color:#fff;font-family:"IBM Plex Mono",monospace;font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;padding:.3rem .7rem;border-radius:4px}
.tier__name{font-size:1.1rem;margin-bottom:.35rem}
.tier__price{font-size:2rem;font-weight:700;letter-spacing:-0.03em;margin:.4rem 0 .2rem;color:var(--navy-deep)}
.tier__price small{display:block;font-size:.95rem;font-weight:500;color:var(--ink-soft);letter-spacing:0;margin-top:.15rem}
.tier__for{font-size:.9rem;color:var(--ink-soft);margin-bottom:1.2rem}
.tier ul{list-style:none;padding:0;margin:0 0 1.6rem;font-size:.97rem;color:var(--ink-soft);flex:1 1 auto}
.tier li{padding:.5rem 0 .5rem 1.5rem;position:relative;border-top:1px solid var(--line)}
.tier li::before{content:"✓";position:absolute;left:0;color:var(--accent);font-weight:700;font-size:.9rem}

/* ---------- form ---------- */
.form{border:1px solid var(--line);border-radius:12px;padding:1.8rem;background:var(--paper)}
.field{margin-bottom:1.1rem}
.field label{display:block;font-size:.9rem;font-weight:600;margin-bottom:.4rem}
.field input,.field select,.field textarea{
  width:100%;padding:.8rem .9rem;font:inherit;font-size:1rem;color:var(--ink);
  border:1px solid #c9d2dc;border-radius:6px;background:#fff;
}
.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--navy);outline-offset:1px;border-color:var(--navy)}
.field__hint{font-size:.85rem;color:var(--ink-soft);margin:.35rem 0 0}
.form__legal{font-size:.85rem;color:var(--ink-soft);margin:1rem 0 0}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

/* ---------- FAQ ---------- */
.faq{border-top:1px solid var(--line);max-width:var(--measure)}
.faq details{border-bottom:1px solid var(--line);padding:1.1rem 0}
.faq summary{font-weight:650;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:1rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--accent);font-weight:700;flex:0 0 auto}
.faq details[open] summary::after{content:"–"}
.faq p{margin:.9rem 0 0;color:var(--ink-soft);font-size:.99rem}

/* ---------- final CTA ---------- */
.endcta{text-align:left}
.endcta__inner{max-width:720px}
.endcta h2{font-size:clamp(1.8rem,4vw,2.7rem)}

/* ---------- footer ---------- */
.site-foot{background:var(--navy-deep);color:#93a6bd;padding:3rem 0 2.2rem;font-size:.92rem}
.site-foot a{color:#dbe4ee}
.site-foot a:hover{color:#fff}
.site-foot__grid{display:flex;flex-wrap:wrap;gap:2rem 4rem;justify-content:space-between;margin-bottom:2.2rem}
.site-foot__nav{display:flex;flex-wrap:wrap;gap:.5rem 1.5rem;list-style:none;padding:0;margin:0}
.site-foot__nav a{text-decoration:none}
.site-foot__base{border-top:1px solid #22456f;padding-top:1.4rem;font-size:.85rem;color:#7d92ab}
.site-foot__base p{max-width:none;margin:0}

/* ---------- prose (VSL + generic) ---------- */
.prose h2{margin-top:2.6rem}
.prose h3{margin-top:1.8rem}

/* ---------- landing page (VSL) ---------- */
.lp-head{border-bottom:1px solid var(--line);padding:1.15rem 0}
.lp-head__inner{display:flex;align-items:center;justify-content:space-between;gap:1rem;flex-wrap:wrap}
.lp-head__note{font-family:"IBM Plex Mono",monospace;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft)}
.lp-hero{padding:clamp(2.6rem,5vw,4rem) 0 0;text-align:center}
.lp-hero h1{max-width:20ch;margin-left:auto;margin-right:auto}
.lp-hero .hero__lede{margin-left:auto;margin-right:auto;text-align:center;max-width:60ch}
.videoshell{max-width:900px;margin:2.4rem auto 0}
.video-frame{
  position:relative;aspect-ratio:16/9;width:100%;border-radius:12px;overflow:hidden;
  background:var(--navy-deep);border:1px solid #1c3f6d;
  display:flex;align-items:center;justify-content:center;text-align:center;
}
.video-frame iframe,.video-frame video{position:absolute;inset:0;width:100%;height:100%;border:0}
.video-ph{padding:2rem;color:#b7c8dc;max-width:34ch}
.video-ph__icon{width:56px;height:56px;margin:0 auto 1rem;color:#fff;opacity:.9}
.video-ph p{margin:0;font-size:.95rem;color:#9fb3ca;max-width:none}
.video-ph strong{display:block;color:#fff;font-size:1.05rem;margin-bottom:.4rem;letter-spacing:-0.01em}
.lp-cta{text-align:center;padding:2.2rem 0 0}
.lp-cta .cta-row{justify-content:center}
.lp-body{padding-top:clamp(3rem,5vw,4rem)}
.lp-body .prose{max-width:var(--measure);margin:0 auto}
.lp-band{background:var(--mist);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.lp-foot{padding:2.4rem 0;border-top:1px solid var(--line);font-size:.85rem;color:var(--ink-soft)}
.lp-foot p{max-width:none;margin:0}

.center{text-align:center}
.visually-hidden{position:absolute;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}

@media(prefers-reduced-motion:no-preference){
  a,.btn{transition:background-color .16s ease,color .16s ease,border-color .16s ease}
}

/* ---------- photography ---------- */
.media{margin:0}
.media img{width:100%;height:auto;display:block;border-radius:12px;background:var(--mist)}
.media figcaption{
  font-size:.85rem;color:var(--ink-soft);margin-top:.7rem;max-width:60ch;
  font-family:"IBM Plex Mono",ui-monospace,monospace;letter-spacing:.01em;
}
.sec--navy .media figcaption{color:#93a6bd}
.media-band{padding-top:0;padding-bottom:clamp(3.5rem,7vw,6rem)}
.media-band .media img{border-radius:14px;box-shadow:0 26px 60px -34px rgba(11,31,59,.55)}
.split{display:grid;gap:2rem;align-items:center}
@media(min-width:860px){.split{grid-template-columns:1.05fr .95fr;gap:3.2rem}.split--flip>.media{order:2}}

/* ==========================================================================
   BRAND PALETTE — locked to the logo (navy #1c3652 + brass gradient).
   Overrides the earlier copper scheme. Contrast-checked: gold as *text* is
   #8a6a14 (5.06:1 on white), because the bright brass of the mark only clears
   AA against navy, never against white. Primary buttons are navy on light
   backgrounds and brass on dark ones — brass-on-white buttons would fail.
   ========================================================================== */
:root{
  --navy:#1c3652;
  --navy-deep:#12263c;
  --accent:#b6893a;        /* brass, decorative only */
  --gold:#c9a44e;          /* brass button on dark */
  --gold-bright:#dcc384;   /* brass text on dark */
  --accent-text:#8a6a14;   /* the only gold safe for small text on white */
  --accent-soft:#fdf6e8;
}
a:hover{color:var(--accent-text)}
.eyebrow{color:var(--accent-text)}
.sec--navy .eyebrow{color:var(--gold-bright)}
.btn--primary{background:var(--navy);color:#fff}
.btn--primary:hover{background:var(--navy-deep);color:#fff}
.sec--navy .btn--primary,.lp-band .btn--primary{background:var(--gold);color:#12263c}
.sec--navy .btn--primary:hover,.lp-band .btn--primary:hover{background:var(--gold-bright);color:#12263c}
.nav__cta{background:var(--navy)}
.nav__cta:hover{background:var(--navy-deep)}
.callcard__num:hover{color:var(--accent-text)}
.pains li::before,.steps li::before,.tier li::before,.faq summary::after{color:var(--accent-text)}
.strip__item svg{color:var(--accent)}
.callcard li::before{background:var(--gold)}
.tier__flag{background:var(--navy)}

/* logo lockups */
.brand{gap:0}
.brand__logo{display:block;height:40px;width:auto}
@media(max-width:520px){.brand__logo{height:34px}}
.foot__logo{display:block;height:38px;width:auto;margin-bottom:.9rem}

/* Hero CTA pair sat 2px over the column width at desktop and wrapped onto two
   lines, which read as a mistake rather than a choice. Tightened so the primary
   and secondary sit side by side; they still stack on narrow screens. */
@media(min-width:960px){
  .hero .cta-row .btn--lg{font-size:1.06rem;padding:1.05rem 1.45rem}
}